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Accurate as of July 21st 2024

Competitor Analysis Tools comparison made easy

1
Similarweb
5.00

Top6 Score

Similarweb

Delivers robust traffic source analysis and user engagement data.

Offers market intelligence and competitor benchmarking across diverse industries.

Real-time data updates enable agile responses to market changes.

Extensive global data coverage supports multinational operations.

User-friendly interface simplifies complex data analysis.

2
Semrush
4.50

Top6 Score

Semrush

Provides detailed keyword research and site audit capabilities.

Integrates SEO, PPC, and social media data for holistic marketing analysis.

Offers insights into advertising strategies and content performance.

Features tools for tracking backlink profiles and website rankings.

Regular updates to features and data ensure cutting-edge performance.

3
Ahrefs
4.00

Top6 Score

Ahrefs

Offers precise tracking of backlinks and site comparisons.

Features comprehensive keyword research tools and content analysis.

Provides real-time alerts for new backlinks and ranking changes.

User interface geared towards professionals for detailed data work.

Data-driven insights help refine SEO and content strategies.

4
BuzzSumo
3.90

Top6 Score

BuzzSumo

Helps identify high-performing content and influential creators.

Analyzes competitor content strategy and audience engagement.

Offers tools for real-time tracking of brand mentions and content updates.

Supports content planning with insights into what content generates engagement.

Useful for gauging the effectiveness of different content types and strategies.

5
SpyFu
3.60

Top6 Score

SpyFu

Provides in-depth insights into competitors' search marketing tactics

Offers historical data on keywords and ad campaigns for trend analysis

Features unlimited search and download capabilities for extensive research

Specializes in Google Ads competitor tracking and SEO keyword performance

Tools are designed to maximize ROI on PPC campaigns and improve organic reach

6
Moz
3.50

Top6 Score

Moz

Includes MozBar, a browser extension for instant SEO insights

Provides a suite of SEO tools including keyword research, link building, and site audits

Features unique metrics like Domain Authority to forecast ranking potentials.

Supports ongoing SEO education and community engagement through forums and resources.

Focuses on ethical SEO practices and transparent data reporting.

Top 6 Competitor Analysis Tools Products